Early season British daffodils on sale before Christmas at major supermarket

Planted in late summer, daffodils are traditionally associated as a sign of spring, but the mild autumn weather has prompted the daffodils, grown in Cornwall, to flower early, which means they’ll be heading to Waitrose branches before Christmas.

Emma Coupe, buyer at Waitrose comments, “Over the last few weeks the fields have started to flower, a good month earlier than usual but we’ve had to wait until there were enough to bunch and send to our stores.”  Coupe continues, “This is the first time we have sold outdoor grown daffodils before Christmas.  Known as a symbol for unrequited love they will sit alongside mistletoe and poinsettias and we’re expecting customers to do a double take.”